Opticiarx guaranteed quality, and they were much more budget-friendly eyewear stocks. Still, it was hard to battle the big brands and hit the full potential in the market. Although they had great products and a strong business model in place, their main challenges lay with a lack of visibility online and recognition of the Opticiarx brand. In response, Code Rushers developed a comprehensive strategic digital marketing plan aimed at enhancing Opticiarx’s online visibility and drawing in potential customers.
We were involved with Opticiarx to increase brand recognition, engage prospects, and ultimately gain sales. After identifying these challenges we crafted a holistic sustainable plan for Opticiarx that set measurable goals and delivered targeted marketing services creating tangible results.
Challenges Faced
As is the case for most emerging brands, Opticiarx was challenged with a number of key issues common to small to medium-sized businesses entering competitive online markets:
- Brand Recognition: Opticiarx had high-quality products but its sunlight with less exposure. Few know what its product included and they just couldn’t penetrate the established brand west.
- Less Organic Traffic: Opticiarx’s website was not competing well enough on google, and hence it was losing a huge chunk of possible organic (free) traffic. The brand had a low visibility online because search engines were not ranking for any queries.
- Vague Audience: Opticiarx had vague profiles of its ideal customer, and its ads were therefore reaching a wide audience without many leads or sales. They had to tighten their messaging to connect with the appropriate audience.
- Lack of Interaction on Social Media: Opticiarx had a very small social media account with fewer followers and fewer interactions! A challenge was there too as the strategy did not feel like real community or brand loyalty.
- Low Conversion Rates: While Opticiarx was getting some visits on their website, this traffic was not turning into customers, resulting in low completed in-completed) purchases.
Marketing Objectives:
- Increase Brand Awareness: Get more eyes (and numbers) on Opticiarx by attracting potential customers and informing them of what the brand has to offer.
- Generate Organic Leads: While we wanted Opticiarx to rank well on co-relating search terms we also wanted to ensure that the site and content was optimized to attract organic traffic from engines with real interest in its products.
- Improve Conversions: We wanted to convert more visitors to the site into paying customers by communicating the right message to the right audience.
- Increase Social Media Engagement: We wanted to enable followers to engage with the brand online, and have built a community where customers have felt seen, heard, and valued, driving overall loyalty and retention.
- Leads and Customer Retention: With email marketing and retargeting ads, we tried to catch leads and convert new visitors into loyal customers.
Services Offered
As a result, Code Rushers transformed the digital marketing landscape of Opticiarx, ensuring a consistent increase in brand awareness, customer engagement and sales through a long-term marketing plan. The focus of our work was to create a full-fledged presence in the digital world, which helped Opticiarx to be visible in the highly competitive eyewear market.
Settings of social networks helped in expanding the geography of audience reach, new customers were attracted, and customer service was improved due to social media activity of Opticiarx. Active community engagement involved publishing suitable content which included eye care tips and product showcases, which exposed followers to the brand, thus creating a loyal base that engaged in conversations and shared their stories.
The Results
+98%
Brand Visibility
41%
Organic Traffic
30%
Conversion Rate
50%
Social media
45%
Higher Revenue