Jacketify

Jacketify is a leading e-commerce platform that aims to provide people, who live and love ageless fashion, with the best leather jackets and accessories. In the current context where every brand has an online presence, Jacketify is one such brand, which prefers to be termed as a lifestyle entrepreneur that mentors bands of heritage craftsmanship and quality towards its users’ adventurous spirits. The brand has an amazing array of products; however, its acceptance to the market was an uphill task at first. With Jacketify, our vision was to level the playing field – to tell its story to people who value exquisite leather handicrafts and get spaces in their homes filled with such works.

We began by getting right into the core of Jacketify’s brand, from their promise to use high-quality materials, to the creative breath that goes into crafting each piece. With those, we identified their target market: people aged 20-45 who always choose well-made pieces of clothing that speak confidence, strength and quiet sophistication These customers seek not just fashion, but expressions of identity that they can wear and keep for years to come.

Having a well-defined vision of Jacketify’s target market, we crafted a correspondingly appropriate marketing strategy in order to firmly position Jacketify as a brand loved for its quality and uniqueness. Therefore, our approach was based on omni-channel strategy in order to enhance audience engagement across the channels that are visually and narratively appealing. Being attentive to both Instagram and Facebook, we focused on the beauty, history and the rugged nature of every product trusting the content telling the story. The campaign that we created in collaboration with Jacketify harnessed her jackets and accessories, however, was not limited only to the exhibition purposes, but provided the experience of timeless leather beauty instead.

Challenges Faced by Jacketify

Establishing a Different Brand Image

Jacketify found it difficult to create a different image because this was a saturated market where there was no differentiation in the brands already existing. This made it difficult to generate an image that clients would remember.

Facing Competition from Established Firms

Jacketify was vastly overshadowed by big players in the game who had large budgets and therefore it was hard to get their focus in the market and earn wide customers.

Target Audience Problem

Jacketify couldn’t understand who their ideal customers were in depth making their marketing ineffective as it did not reach the right people or connect with them.

Limited Online Presence

Due to the presence of just an ordinary website and minimal social media presence, nearly όλα the customers of the potential market are those who fell through the digital net.

Inconsistent Content

Content strategy was lacking because of which well crafted posts in respect of the brand could rarely be made in a timely manner.

Building a Loyal Customer Base

Relating to the audience did not work as successfully leading to low customer retention and very little sharing of user content.

Concerning Sales Improvement

Visitor engagement was low due to high bounce rates and many would abandon carts despite therefore purchase not taking place due to inefficiencies in the usability of the checkout page and processes.

Market Trends Changing

Jacketify was unable to cope with the fast pace of changes in the digital and consumption trends causing the company to be behind in seeking new developments.

Goal for Jacketify:

Increase brand recognition and customer retention by 40% and online conversions by 25 % in six months making Jacketify the first go to brand for stylish outerwear of high quality through branding elements and intensive online activities.