Leather Makers is an online business that provides quality leather products to men and women. We started our journey with Leather Makers when they were struggling to outshine in this business, regardless of their top-notch products. We focused on creating a customized digital marketing strategy for Leather Makers that fits their goals. In no time, we assessed the brand and realized how much potential they had,
When we first interacted with Leather Makers, we took our time to learn about their values, product strengths and the audience. This led us to build a digital strategy that consisted of SEO, social media ads, and relevant and interesting content for the users. With the help of analytics and frequent switch-ups, we worked on each campaign and made sure that it fitted the business objectives of Leather Makers.
Besides carrying out campaigns online, we also constructed different features aimed at cementing relationships with customers, such as: customer testimonials, styling and product displays. All these aspects helped create an interesting, active branded environment where the company’s website became a functional and enhanced brand placement as well as customer participation.
In order to enhance the brand reputation of Leather Makers and actualize real business growth, we channeled the power of social media platforms primarily focusing on making engagement, conversions and sales in a meaningful manner. Our strategy was based on where their audience was more often found and what best attracted them to make sure every post and every campaign would be relevant to their market.
Our approach to social media encompassed a wider dimension that focused on conversions. Every single post had a particular purpose, be it generating traffic to the website, promoting products, or sharing videos of satisfied customers. We reached high performing potential customers by using Instagram and Facebook ads and remarketing to those who had already interacted with the site. Campaigns incorporated A/B tests on the ad samples to establish the ad designs, colors and the messages that generated the maximum interest and managed the campaigns in real time on the basis of results.
Struggles of the Leather Market:
Competitive Market
- It was a challenge to be noticed in an over saturated leather market.
- Had to face rivals who were more established and had high budgets and customers.
Low Brand Recognition and Trust
- As a new brand, Leather Makers catered for limited brand awareness.
- There was also no social proof and customer feedback, making it hard to win the confidence of first-time buyers.
Lack Of Experience In Digital Advertising
- It was necessary to develop a well-knit PPC strategy, monitor expenditures and restrict the expenses.
- Required ongoing adjustments, which demanded time and technical know-how.
Finding Voice and USP
- It was challenging for them to find a unique voice for each platform.
- Faced issues in creating a unique selling point that makes them different from others.
Budget Constraints
- The cost for marketing was quite limited, and the sources were not utilized.
- Balancing cost efficiency with smart marketing was a huge challenge.
Marketing Objective:
In order to expand the leather makers’ brands’ reach and increase conversion rates, the goal was to achieve an increase of 25% in website traffic and an increase of 15% in online sales in the next 6 months. Strategies to achieve these goals included direct buy PPC campaigns targeted at specific audience groups and social media activations aimed at enhancing awareness through organically working with a community.
Services Offered
The digital marketing initiatives for Leather Makers have positioned the brand better in the market. By means of appropriate measures, we effectively increased the brand equity and interest resulting in a higher influx of customers and sales. Moreover, the advancement in email marketing also indicates that our strategy worked since the audience was able to respond to the content we created, which made engagement easier and conversions better. All these results suggest that Leather Makers has become a strong candidate for premium leather goods.
The Results
+57%
Brand Awareness
+25%
Sales Conversions
+41%
Social Media
+52%
Email Engagement
+32%
Website Traffic