Our collaboration with Tripnez was focused on creating a comprehensive digital marketing strategy that is tailored according to their business goals. Tripnez is a business that offers domestic and international tours with customized packages. Nonetheless, despite their outstanding services, they encountered obstacles to their key demographic and desire for increased booking figures.
As a first step, we proceeded to the analysis of Tripnez branding and positioning which made it possible to establish its unique selling propositions (USP), for example, custom made options, travel consulting, and local insights. This required adjusting the messaging since the objective was to portray Tripnez’s dedication to creating amazing trips – its distinguishing factor.
Assessing the target audience was also a crucial part of our marketing strategy. We segmented the potential travelers into: families, adventure seekers, business travelers who value customized services. Developing such personas using surveys and social media made it possible for us to reach the markets and their campaigns.
Possessing knowledge about the Tripnez’s brand and audience, we went ahead and executed cross-channel digital marketing campaigns. It was important to work with the content geared towards social media, so, special attention was paid to creating content for visual platforms such as Instagram and Facebook. Photographs of the beautiful sites that Tripnez offers and its clients’ reviews were illustrated to help create and enhance credibility. Polls, questions, and advice on traveling were used as a way of luring in the audience, thus helping expand the organic reach.
At the same time, the content marketing plan comprised a Tripnez’s website blog containing travel guides, destination descriptions, and relevant information aimed at helping people organize custom-made parks. This was not only beneficial in establishing Tripnez’s credibility in the travel industry, but also served an SEO purpose bringing more visitors to the portal without needing to pay for advertising.
Problems Faced by Tripnez:
Before our collaboration with Tripnez, they encountered a number of challenges:
- Brand Awareness: They did not have a well-established brand, leading to the brand not being known by many potential customers
- Inefficient Marketing Strategy: There was no existing marketing strategy, which contributed to disjoint messaging and lack of audience interaction.
- Website Traffic Suffers: Their site possessed a very low number of visitors – meaning conversions were a poor process that was brought about by bad SEO.
- Low Customer Engagement: Their social media and email marketing did not engage enough travelers to interact and build relations with them.
- Unsatisfactory Comprehension of the Target Market: In the absence of research, it was impossible to know what to supply or say to the consumers.
- Underutilization of Analytics: Failure to take full advantage of analytics resulted in poor decision-making and inability to revise strategies.
Such issues raised the necessity for a strategic orientation to strengthen Tripnez’s position in the market and achieve further development.
Project Objective
The main goal designed for Tripnez was to create more significant brand awareness and engagement within the competitive travel industry. The operative objective was to increase the bookings by 30% over six months.
We Offered
Our digital marketing results for Tripnez shows a transformation in their market positioning. Effective facilitation strategies were employed not only to enhance the brand image but to also engage the future travelers. The rise in orders signifies a change in the attitude of the customers towards Tripnez, indicating that they are now more willing to utilize the services of the company as a provider of customized trips. There was also a high increase in social media and email activity, suggesting that the audience appreciated the content we created, leading to more productive engagement and conversions as well.
The Results
+50%
Brand Awareness
+35%
Bookings
+40%
Social Media
+45%
Email Engagement
+32%
Website Traffic