Do you want to create display ads that bring conversion? Are you tired of cheap, flashy Display Advertising that fails to deliver results and leaves your audience unimpressed?
It can be frustrating when you turn every stone, and spend hundreds of dollars and still not get results. But, don’t worry. We got you!
We are here to share some insights of creating eye-catching display ads that will bring loyal customers. This article will focus on key elements of display advertisements: compelling headings, high-quality visuals, clear CTAs, consistent branding, responsive designs, value proposition and some engaging formats.
Don’t feel overwhelmed! We will walk you through every element, teach implementation and provide tips. So hang on, and let’s get started.
What is Display Advertising?
Display Advertising is a form of digital marketing that uses visually engaging content like banners, images, posters to promote products, services, or brands on websites, apps, or social media platforms. They are different from text based ads, these ads are highly focused on visuals.
Imagine you are shopping for glasses, but you then leave the site without buying anything. Later while scrolling on social media you see an ad showcasing the same glasses, probably with some discount. That is display advertising. The visual image of the glasses, its placement and the timings, are all part of a retargeting strategy, a type of display advertising designed to re-engage potential customers and encourage them to complete their purchase.
Steps of Display Advertising
Display advertising is a vital part of modern digital marketing. Every business implements this strategy, as visuals are the most efficient way to grab attention. We will highlight five key steps to developing a display advertisement.
- Define your objective. Identify what the goal of your display advertisement is, for e.g, lead generation, brand awareness, sales etc. A clear objective helps you create a focused ad.
- Identify your target audience. Create demographics, buyer’s persona and interests so that your ad reaches the correct audience.
- Choose the correct ad format. Videos, banners, or posters each has its different purpose. Choose the format that fits your message or platform.
- Design eye-catching and engaging ads. Use high quality graphics, bold colors, and powerful headlines to create attention-grabbing visuals. Create brand consistency with your logo, brand colors, and fonts.
- Create compelling CTAs, like “Buy Now!”, “Sign Up Today!” or “Learn More”. Make sure they are actionable, clear and placed strategically.
- Set the Targeting of the Platform. Choose which platforms or ad networks (e.g., Google Display Network, Facebook Ads) your audience is most likely to be on. Set the target parameters, including location, age, interests, and retargeting for former.
- Launch and Supervise Your Campaign. Publish your ads, and track its performance via the analytics tools. Look at impressions, clicks, and conversions for effective assessment and improvement.
Creating Eye-Catching Display Advertising That Convert
In this battle of digital supremacy, creating eye-catching display ads is not always easy. However, there are some key elements that can save you from falling into the trap of ineffective advertising. We are here to guide you through these elements, and help your business with the journey of display advertisement.
1.Attractive Visuals
Display Advertising is all about visuals. Create high-quality images, videos,or animations that immediately catches attention. Use vibrant colors, attractive patterns and opt for clear, professional imagery relevant to the product or service. When you use visuals that catch attention, they stand out in this cluttered digital environment.
Tips:
- Use high quality, professional resolutions in graphics so that your advertisement appears to be polished and credible. Do not use pixelated or stretched visuals.
- Choose bright and contrasting shades that fit in with your brand identity. Contrast also applies for color psychology: red would indicate urgency, while blue gives an impression of trust.
- Avoid clutter where possible and focus on simplicity. Highlight one central message or image and use white space effectively to create a clean, modern design.
- Bold, easy-to-read fonts should be used for all headings and Call to Action messages. Text must remain minimal and sized appropriately, catering for both desktop and mobile views.
2. Clear and Concise Messaging
Make sure your display ad conveys a direct, easy-to-read message that communicates the purpose of your ad. Users don’t spend much time on ads, a clear message will deliver the offer or purpose instantly. Use headlines to highlight the benefits (50% Off on All!) and keep the language simple.
Tips:
- Make the message short and straight to the point. The headline has to be brief enough to catch everyone’s attention in a few seconds, and the supporting text should provide greater clarity without overwhelming the viewer.
- Action words to be used for the takeaway: “Discover,” “Get,” or “Now Start.” These are what spell engagement and that immediate urge to act.
- Be specific about what you communicate. Instead of calling it “Amazing Offers,” say something like “Get 20% Off Your First Order” so that the customer knows exactly what is being offered.
- Power your messages with numbers or statistics. “Save 30% on all items,” “Join more than 500,000 satisfied customers.
3. Strong Call-to-Action (CTA)
A call to action is a button that encourages users to take certain actions like “Shop Now!” or “Don’t miss this Offer.” This helps users to take certain action after reading your offer, or viewing your ad. Without a CTA, the audience might like your ad but they don’t know about further steps.
Tips:
- Make your CTA action-oriented. Use direct and compelling phrases like “Buy Now,” “Sign Up,” or “Learn More” to direct users to the call-to-action and to improve conversion rate optimization.
- Place the CTA where it can be visible, use contrasting colors, bold fonts, or location. Post it in the area where it will get noticed.
- Create urgency in your CTA by using time-sensitive language, for example, “Limited Time Offer” or “Act Now.” That pushes up immediate action and leads to higher conversions.
- Match the CTA to the ad’s objective, for instance, if the goal is to collect leads, then the CTA should read something like, “Get a Free Quote.”
- Include dynamic language that speaks personally to the needs of an audience or emotion, such as “Start Your Journey Today ” or “Transform Your Space Now.” Personalization creates a massive increase in engagement.
- The CTA must also be relevant to the offer or message that is in the ad. If the ad’s content does not match the action requested, the viewer would not easily recognize the mismatch, and would lead to reduced conversion rate.
Consistent Branding
Incorporate your brand logo, colors scheme, and typography so that your ad speaks its unique brand voice. Consistent branding develops trust amongst your audience and creates credibility.
Tips:
- Use the same color palette for all your display ads as that associated with your brand. This will make it easier to recognize the colors and elevate the recognition of your brand name.
- Add your logo to all ads to create a stronger connection between the advertisement content and your organization. It should be placed prominently without overpowering the design.
- Limit yourself to one or two fonts that express your brand personality. Mixed fonts will make ads appear inconsistent and unprofessional.
- Maintain a uniform tone of voice in your messaging. Whether it’s friendly, professional, or playful, it should match your brand identity.
- Use visuals and imagery in accordance with your brand aesthetics. For example, if your brand is minimalistic, follow a clean and simple style for the images and graphics.
- Style your CTAs consistently-for example, the same shape, the same color, and the same placement in all your ads. This creates a cohesive feel in ads for your audience.
Strategic Placement
Placement is very important when it comes to advertising. The correct placement, whether it is Google ads, Instagram, or Facebook, makes your ad relevant and visible. Choose the platform according to your target audience, for example choose Instagram if you aim to target a young audience and Facebook if you want to target an older audience.
Tips:
- Use Pay-Per-Click ad data to find effective placements. Search for sites, applications, or pages with a higher click rate and conversion rate to determine best possible ad positioning.
- Place ads above the fold (visible without scrolling) on websites for maximum visibility and engagement, as ads placed above are more likely to be noticed quickly.
- Make sure your ads are optimized for mobile placement considering that now a good proportion of users browse through their smartphones. Design mobile-friendly ads with clear CTAs and responsive visuals.
- Use retargeting tactics to advertise to users who have already engaged in the brand by strategically positioning ads in front of them. Retargeted ad posting on social media and popular websites can drive better conversions.
- Test out a few different ad placements for your ads. Mix different banner boxes with sidebars and in-content positions to see which ad locations generate the most audience engagement.
- Take advantage of geographic targeting to place ads in specific regions where most of the target audience is found. This gives room for your placement to holistically fit within the local trend and its preference.
A Final Look at Display Ads in Digital Marketing
Display advertising has evolved into a critical aspect of modern marketing, allowing brands to grasp attention, engage audiences, and achieve measurable results through eye-catching and secure media types. Successful communication of value propositions in a crowded digital world being achieved are groundbreaking in leveraging high-quality visuals, crisp messaging, clear targeting, and more.
The agenda of display advertising keeps getting interesting as changes in consumer preferences shift toward dynamic and engaging content. The advent of artificial intelligence and machine learning enables the personalization of ads according to user behavior, thus taking the medium to another high-level experience. Brands are able to optimize their viewing and conversion ratio through using the right audience with engaging and relevant design.
In addition, display advertising will become one of the key areas in future digital marketing as it could easily catch on to other emerging trends such as programmatic ads and even beyond emerging trends such as augmented reality ads that could take up to newer and more fascinating forms in future.
